MONIN - SINCE 1912
 1912
In 1912, Georges Monin decided to set up as a liqueur and syrup manufacturer in historic Bourges, the fruit growing region of France. From the very beginning, he devoted his products exclusively to the professionals of the bar trade, restaurants, and gourmet retailers who were moved by his determination for outstanding quality which distinguished Monin from the standard brands.
His slogan La Passion de la Qualité (“Passion for Quality”) became the Monin motto. 1930
By the 1930s, Monin had become one of the leading fruit syrup brands on the domestic market. The company started to expand overseas; Morocco, Malta, Tunisia, the Caribbean Islands and West Africa, where the tropical fruit used in Monin Syrups came from.
Three generations later, Monin is the world leader in the manufacturing and marketing of premium syrups, liqueurs, aperitifs, non-alcoholic cocktails and ice tea concentrates.
It is now acclaimed in over 85 countries worldwide, in Eastern and Western Europe, Russia, China, Japan, Taiwan, Australia, New Zealand, Turkey, Africa and throughout North and South America. Monin-USA started in 1993, and three years later the production facility was opened in 1996 in Clearwater, Florida.
1993
In 1993 Monin was appointed Member of the prestigious International Bartenders' Association (I.B.A.). Monin is the only brand of syrups to appear side-by-side with world-famous trade names in drinks and beverages.
1994
 In 1994 Monin was awarded the Grand Prize of European Excellence for perfection in production. In addition, in 1993 Monin participated in the International Cocktail Competition in Vienna, receiving several awards and reconfirmed its reputation for excellence by winning three gold medals during the 1996 International Cocktail Competition in Tokyo. Monin was used in the winning recipes of three official I.B.A. cocktails.
Today, Monin is the world's largest and best-known producer of premium syrups and liqueurs for beverage and culinary applications. With over 75 natural flavours, Monin provides the elements to serve creative, great-tasting offerings for the professional. Recipes, point of sale merchandising materials and customised drink development are all available to help translate Monin flavours into profitable sales and satisfied customers. |
